Whitening Toothpaste combines the benefits of natural silica and fluoride to leave your teeth shiny, strong and healthy, while providing incomparably fresh breath! Certified organic, its formula is designed to protect your teeth against cavities and care for sensitive gums.

What's more, its reinforced glass® bottle is both robust and refillable, reflecting What Matters' commitment to an eco-responsible approach. Adopt this toothpaste for a dental routine that combines effectiveness, naturalness and respect for the environment.

Details :

- Ingredients: Aqua, Hydrogenated starch hydrolysate, Glycerin, Hydrated silica, Decyl glucoside, Cellulose gum, Decyl glucoside, Aroma*, Sodium fluoride, Stevia rebaudiana extract*, Sodium hydroxide, Limonene

*Ingredient proceeding from Organic Farming

- Purified water | AQUA Allows the ingredients to mix properly
- Fluoride | SODIUM FLUORIDE 1450 ppm, Prevents cavities and strengthens tooth enamel, dosage recommended by the Union Française pour la Santé Bucco Dentaire.
- HYDRATED SILICA mineral powder Gently cleans teeth and is ideal for sensitive gums.
- Vegetable oils | GLYCERIN Preserves moisture and helps the beneficial ingredients penetrate the skin
- Coconut and sugar oil | DECYL GLUCOSIDE Cleanses gently
- Soda ash | SODIUM HYDROXIDE pH regulator. Makes the formula less acidic and provides gentler cleaning.
- Cotton cellulose | CELLULOSE GUM Adds texture and gives our formula a gel-like appearance.
- Corn starch derivative | HYDROGENATED STARCH HYDROLYSATE Retains water in the product to maintain the right texture over time.
- Aroma | Provides a sensation of freshness and reduces unpleasant odours
- Stevia extract | STEVIA REBAUDIANA EXTRACT Enhances flavour